Your website is the gateway by which many of your new patients come to know you. Knowing who is viewing your site and what they like about it is key to attracting new visitors. Using Analytics to track visitors to your site is a great way to see who your web page appeals to most [...]
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Online video is continuing a meteoric rise in popularity in recent years. Online video marketing is becoming vital to medical practices today because of its ability to convey information in a simple and engaging way. With so many sources of video content available online, it is critical that you keep the videos you post well [...]
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Remarketing is the practice of repackaging or reintroducing a product or service to your target market. In online marketing, this type of marketing has taken on a very specific meaning — the practice of sending ads to customers who have previously visited a web site, but did not purchase anything from that web site. The [...]
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Since 1998, Google has been making a name for itself. From it’s humble beginnings as the brainchild of Stanford graduates Larry Paige and Sergey Brin, Google has grown into the the most popular search engine in the entire world. Unlike its peers, however, Google has not become complacent and works to constantly upgrade previous applications [...]
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Video marketing will give your business a marketing boost by grabbing the viewer’s attention and setting you apart from the competition. You are more likely to sell your product or service to someone who has already had a chance to “meet” you via video when they walk through your real or virtual door. Good video [...]
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When someone searches for a business or service on Google, there are three distinct places that populate the front page. At the very top and along the right side are the paid advertisements. Completing the bulk of the page are the natural listings, brought up according to their relevance and popularity. The last, directly below [...]
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As smartphone use continues to rise, correlating marketing trends are changing the ways that businesses interact with consumers. One such trend is the 2d barcode or QR Code. 2d barcode marketing is still in the early stages of development and adoption and we’re seeing the first applications of this new technology in the market. Here [...]
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Over the past few years search engines have changed the way their results are displayed. Search for a business on Google, and you’re likely to pull up a picture of a map with the locations of the businesses most relevant to your specific area along with the main results. These are called geo-targeted search results [...]
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Social Media Marketing is a relatively new concept that has arrived with the introduction of Web 2.0 or the social internet. Social networking sites such as Facebook and LinkedIn, as well as video sharing websites and blogs have made social media marketing possible. The social media networks offer an opportunity for businesses to start a [...]
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Is Online Reputation Management for Me?
in Reputation Management
The popularity of the social web has given rise to a need to conduct online reputation management for many companies. Social networking sites, customer review websites, blogs and forums are just a sample of the sites that allow your customers to post their reviews about your company or product, and those reviews and opinions won’t [...]
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