Looking for ways to to write copy that converts into new customers? The best advice is to be bossy and convincing, not polite and uncertain. It’s also important for the writer to think from the perpspective of a customer looking for a product, and then create content that is useful for customers who are searching […]

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In the past, guest blogging with links was a cheap and easy way of gaining traction on Google. But that is changing. Now, with the release of Google Panda, guest blogging can actually hurt your reputation. Links are also becoming less important as Google continues to evolve to promote more quality content and less spam. […]

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Wondering why your email subscribers are not opening the emails that you send them? This article offers a number of reasons that might be the case, along with strategies that they might turn that trend around. What are some possibilities? Your email might simply be boring, or too long, or contain too many images. You […]

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Are you worried that you may be making mistakes when it comes to your guest posts? This article discusses ways for you to avoid common issues, including the importance of examining the quality of the blog sites that you are considering contributing too, and not believing that more guests posts is always better. It is […]

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If you are temporarily out of content ideas, you can recycle an old one. Indeed, it may be worthwhile for you to examine blogs in your archives and ask yourself if there is any way that you can get more mileage out of it. This article suggests a variety of methods of doing so, which […]

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According to this article, it’s the quality and not the quantity of a business’s Twitter followers that is important. Due to the prevalence of Twitter spam, many businesses have a huge number of followers, but the followers aren’t necessarily their customers or even real.  That’s why this article encourages businesses to focus on their core […]

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It might surprise you to learn that Google warns about guest blogging, Facebook is not as free as it used to be, and there is such a thing as too much content. In order to stay on the technological cutting edge of content marketing, you need to read about these three important developments. Read the […]

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Do you leverage the power of user created visual content? If not, you are missing out on some rich opportunities to connect with social media users. In fact, organic content is just one way of showing to the world how loyal your customers really are, and it works like a word of mouth campaign. Donna […]

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It is a fact that brands that use image-driven social media content have a higher perceived customer engagement than those who use text alone. This fact is proven by the rise of image-oriented social media sites like Instagram and Snapchat. So what are you waiting for? Patricia Redsicker gives some easy steps to add graphic […]

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Why is creating and implementing a channel strategy so difficult? According to Tracey Parsons, the problems stem from professionals’ fear that the process is too involved. Those that try seem to fall for the one size fits all pitfall, too. This article focuses on dispelling the simple myths that seems to have everyone stuck in […]

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