If you are trying to build a user base, increase your product’s visibility, and attract more business, then consider looking beyond link building. A more effective approach to increasing your website’s search engine rankings may be to drop your whole approach to link building and do nothing. This way your website will not be penalized [...]
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Many people are concerned about their websites losing links within Google Webmaster Tools. Links help websites become more highly ranked on Google, so when a site loses links, business tends to suffer. While it is no surprise that many feel aggravated by the recent happenings, the trend is likely being caused by a programming bug [...]
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Wondering how to effectively use Google Plus for marketing? This article offers six tips to help ensure you’re getting the most out of Google Plus, from sending out updates every day on an hourly basis to using “bright and shiny” images that will catch your audience’s eye, joining communities relevant to your business, and responding [...]
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Charts, graphs, maps, and other visual representations of data are called infographics. Author Shell Harris traces the development of infographics from the earliest cave paintings to the trendiest upcoming mobile applications. He demonstrates keys to creating and presenting powerful infographics for use in fields such as marketing, politics, social media, news, and the classroom. Read [...]
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Branded content marketing has been reported by over half of all marketing agencies to be the most important factor in the success of marketing efforts. Indeed, over three quarters of marketing agencies have used content marketing to promote various brands. With most agencies expecting client spending to increase in the coming year, the future of [...]
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Google’s Disavow Links tool is not a cure-all for the SEO woes caused by Google’s recent Penguin 2.0 update. While many webmasters have gravitated toward this tool as an easy fix for their rankings on Google, you should only use the Disavow Links tool if you know exactly what you are doing. Many sites will [...]
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These days, advertising isn’t the way it used to be. With social networks, the power of word of mouth is growing exponentially. This article talks about making your business personal, because the nature of communication has changed. One very important thing you can do to improve your business is to thank your customers; if you [...]
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Any website owner will tell you that getting link removal requests can be a big pain in the butt. The main reason people are asked to remove links is for search engine optimization purposes. If Google thinks that there are disproportionate number of links to a site, it’ll rate those links lower in its search [...]
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Psychology can be used to great effect in the marketing industry. There are tons of different techniques to increase conversions on your site. These include social-proofing your website, which means making it seem like there are other users, and using scarcity to promote the buying of your product, since the idea of scarcity creates an [...]
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Marketers and advertisers are now using social media to measure the public’s response to video content and TV shows–an interaction known as “social TV.” The nature of communication is changing, and businesses cannot ignore the way viewers use the ever-expanding social media world. BI Intelligence talks about social TV trends, who its audience is, and [...]
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