Web page designers, site masters, and internet marketers are concerned about changes coming to the Google search engine. Changes in the algorithm from the search giant have been confirmed, and web pages that include spam ads and sites with span within their coding will be negatively effected. Several tools and techniques are suggested for dealing with avoiding spam, including using the latest updates to the WordPress software.

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How To Find Out and Fix Spam Scripts On WordPress Theme? | Search Engine Journal

The article talks about foodstagramming in response to New York City restaurants banning their customers from taking pictures of food. It also mentions several things that can help make social engagement work for your business. First, it creates great experiences for your customers. Second, it emphasizes consistency. And, third, it monitors social media feedback and amplifies customer-generated feedback.

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Foodstagram (Or ’4 Ways Restaurants Can Harness Consumer-Generated Social Media’) | MarketingProfs Daily Fix Blog

The article presents five ways that having a video blog can help your brand and business. The first thing is that they humanize your company by giving customers a real face in front of them. Next, the video can make boring information interesting. They can also give you the ability to interact with your audience, and the video also shows that your business is keeping up with technology.

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Five Ways That a Video Blog Can Work Wonders for Your Brand | MarketingProfs Daily Fix Blog

This article focuses on several techniques to improve copywriting and editing techniques. Some of the tips given were to read copy out loud, use one edit-type at a time and use the CUBA method to test if the copy is confusing, unbelievable, boring or awkward. The article also suggests copywriters test for the posts “readability.” One can do this by checking “show readability statistics” in word. The program will check all grammar and measure the readability on three factors: percentage of passive sentences, Flesch reading ease and the Flesch-Kinkaide grade level test. It is ideal the level be around the sixth-grade level.

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Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

This article focuses on the adjustments and changes Google is making to its Adwords program. The newest feature called “enhanced campaigns” will allow advertisers to specify bid adjustments for mobile devices. Each adgroup will perform differently on different mobile devices. Some devices will need high bids, some may need lower bids and some will not show ads on mobile devices. Enhanced Campaigns is one of the larger updates to the Google AdWords platform.

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Memo to Marketers: Google Adds Ad Group Level Mobile Bids

The main topic of this article focuses on the debate between whether traditional advertising methods or word-of-mouth can generate more advertising interest. Compared to traditional advertising and promotional events, the article states, word-of-mouth is more useful in creating new users. Two of the main reasons word-of-mouth is effective are trust and it is more focused. While talking may be more effective, traditional advertising is quicker and at times it’s a challenge to get people to start talking.

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Is Word of Mouth Better Than Advertising?

The main topic of this article was to discuss several ways to improve “white papers,” which are six-to-eight page documents that help customers understand an issue or solve a certain a problem. A successful white paper can help small businesses, generate leads and level the playing field against larger companies.

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8 Tips for Writing White Papers

With the growing presence of social media, this article gives marketers several tips to improve their social media marketing efforts, especially their inbound marketing efforts. The article lists 20 ways to improve marketing efforts, some of which include using taller images on social media profiles to improve sharing, using links 25 percent of the way through tweets, stop talking about yourself and stay positive.

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20 Data-Backed Ways to Upgrade Your Social Media Marketing

This article gives several tips to assist website and blog operators on how to improve their web presence and marketability. Some of the advice given was to use Authorship, a +1 button (marketing benefits), a Pinterest button and using metadata. The articles states being social and posting on different sites is a good way to improve the site’s image.

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Dusting The Website For Spring: Optimization and SEO Cleaning

  This article focuses on the changing landscape of on-line purchasing, emphasizing consumers are using smartphones and tablets to make on-line purchases. A survey conducted by Mobile Path-to-Purchase, which gathered information from 2,000 tablet and smartphone users, concluded half of the adults surveyed didn’t use a PC for purchasing research. Forty-six percent of those surveyed said they used a smartphone or tablet to conduct research online for products. The article states consumer behavior is changing quicker than markets realize. Forty-five percent of the adults surveyed described their mobile use as “primary.”

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http://marketingland.com/pc-free-46-used-only-mobile-devices-in-purchase-process-according-to-new-study-41846