Just hearing the term ‘audit’ is enough to send shivers through a company. Relax! A Google AdWords audit isn’t out to bust you. In fact, you may be whooping for joy when you see how much more efficiently you can run your pay-per-click (PPC) campaigns.
A comprehensive AdWords audit, like the one offered by Frontier Marketing, will find waste and help you discover ways to grow your business.
Adwords is an undeniably powerful tool. By some estimates, businesses make $3, on every $1.60 they spend on AdWords.
Of course, an ineffective ad campaign won’t see these kinds of results, whether or not you use AdWords. That’s where an audit comes in—it helps you ferret out problem areas, so you can revise your strategy accordingly.
Here are just a few of the common problems an audit can catch:
These problem areas could go unnoticed if no one’s watching your account. You can’t just set and forget an AdWords campaign. It needs constant attention and nurturing.
Of course, finding the problematic parts of your ads is just the beginning. What you do with that information makes all the difference.
What are some benefits of tweaking your ads based on an audit:
Are you tired of shelling out money for a fancy PPC campaign, but not getting the results you want? Are you frustrated by having AdWords and not being sure you’re using it to its full potential? You’re due for an AdWords audit.
At Frontier Marketing, we take the time to learn about your company and your unique business goals before we make moves. Our AdWords audits give you a clear picture of your AdWords strategy and how it plays into your larger company objectives. Based on those audit results, we identify issues and make suggestions for how to fix them. We can even implement those fixes, if that’s a service you’d like to take advantage of.
Contact us today, so we can get started on a full AdWords audit. We’ll help you cut the bloat and streamline your ad campaigns. In the end, you’ll get the results you deserve.