We’ve all read the articles that preach about how important good SEO is for your business website. The meticulous use of keywords, combined with backlinks and peppered with good web design, need an execution that is perfect if you want your page to get a high search ranking. If you’re not a web designer or an SEO expert, this may drive you up the wall. Fortunately, there are SEO companies out there that can help. So how do you go about choosing the company that’s right for you?
Don’t Listen to Exaggerated Claims
First, avoid the companies that make ridiculous claims. If you’re doing this on a budget, which if you’re a small business you probably are, you’ll probably be hiring freelancers and smaller companies. Many of them can be scammers and you should not do business with them. Red flags include claims that they have connections with the search engine or that they use unspecified tricks to get you to the top. Extraordinary claims require evidence that is even more extraordinary. This brings us to the second point.
Ask for Experience
You should always ask them what previous clients they have served. If they’re legitimate, they’ll show you a few examples, and you can contact those clients and ask about their experiences. If they dodge the question, then you should pass on that company and keep looking.
Talk to Previous Clients
Ask for contact information and look at clients who are similar to you. Ask about how the company’s contracts work and how long their relationships have lasted. Speaking of contracts, this brings us to our third point.
Double-Check Your Contract
Always make sure that the contract spells out what you want. If you want an increase of customers by the end of a certain month, make sure to tell the marketer and have it spelled out in the contract. Have realistic goals that your company can promise to do. Another request should be the inclusion of a money back guarantee if the company fails to produce results. Just because a positive outcome is not guaranteed doesn’t mean that there shouldn’t be a contingency plan. Furthermore, if your company accepts the consequences, they’ll work hard to give you results. An SEO company or freelancers will do the job for you, but only a few will give you results. By creating your own screening test, you can filter out the bad and find a company that will deliver you results.