You know the ones. They visit your website, check out a few items—maybe even stick something in their virtual shopping cart—and then poof! they’re gone. Is that it? Have you lost the sale forever?
Not if you’re remarketing.
Only 2% of shoppers browsing online actually make a purchase. That leaves 98% as potential leads. The trick is getting the customers who poof! to come back and pull the trigger on buying your goods.
You’ve been the subject of remarketing. You spent your lunch break browsing the Web for a new sofa, and now every site you visit seems to have a well-placed ad for that sofa you were considering. You can’t get it out of your mind.
Remarketing is a way to re-engage people who’ve already visited your website. Since they’ve already shown some interest in what you have to offer, remarketing gives them a gentle reminder of what they left behind.
There are two types of remarketing ads:
To retarget potential customers, you can do a few simple things:
When you remarket right, your goods and services are front and center. Your potential customers see your product when they use social media, watch videos online, search Google, and visit other websites.
Remarketing does require a certain finesse. You don’t want to come off as creepy or overbearing. Instead, you want to subtly remind customers about your offerings and pique their interest enough that they return to your site. The balance is fine, so it needs to be done right.
When you realize the benefits of remarketing, you’ll be kicking yourself for not using this tactic sooner. An effective remarketing strategy will:
At Frontier Marketing, we know that simply getting a potential customer to your website is not the end goal. We want to help you increase your conversion rates, see better engagement, and promote your brand—all while saving time and money.
We’ll put in the effort to understand the needs of your business and customize an effective remarketing strategy, so you’ll see results. And you get to take advantage of our experience and proven results.
Are you ready to convert those window shoppers to paying customers? Contact us, so we can get started on your remakreting campaign today.