ONLINE REVIEWS SPREAD LIKE WILDFIRE. DO YOU HAVE A PLAN?
- 78% of Americans say they read online reviews before making a purchase.
- The number of people using patient reviews doubled from 2013 to 2014.
- 76% say that online reviews significantly influence their medical purchases.
- 61% say they read reviews before selecting a doctor.
Whether or not online reviews are always accurate, they can make a dramatic difference in your ability to gain and retain clients. User-generated reviews on sites like Yelp often appear when prospects search online, and social media like Facebook and Google+ provide a powerful platforms for comments about you, your staff, and specifics about the quality of your business. With 38 million user-generated reviews now on Yelp alone, your reputation is on the line every time one of your patients decides to share his or her experience with the rest of the world. New prospects see these and often use them to make important decisions that ultimately affect your bottom line.
Reputation management is a business necessity
Reputation management guides the direction of comments and reviews that appear on search engine result pages, to be sure that your online public consistently sees you in a positive light. According to ZocDoc, 85% of all doctors now monitor their online reviews. Even if you’re one of them, you may not have the time, knowledge, or online experience to handle them in a way that promotes your business.
Proactive online reputation protection
Frontier Marketing proactively protects your business from the results of negative reviews while promoting positive ones. We regularly monitor social media and review sites, including Google +, Yahoo, Bing , Yelp, RealSelf, HealthGrades, and RateMDs, continually finding any review changes and additions. We thank and promote good reviews and provide a full remediation plan for negative reviews. We research any problems, communicate offline with the customer with the goal of removing the review, and craft a professional online response if this is not possible. We also promote more positive reviews so that favorable content appears at the top of your search results. We email your new clients requesting their review, and provide your staff with training and hardcopy review cards for distribution in your office. Frontier works as your reputation management support partner and customizes a preemptive plan created specifically for your location, specialty, and budget. We’ll help you keep your business strong in the eyes of your online prospects. Get a free assessment of your reputation management strategy today: Call 888-615-0155 or email firstname.lastname@example.org