TURNING LEADS INTO CUSTOMERS
Frontier Marketing is a creative digital advertising company located in Flower Mound, Texas. We dig up verifiable leads and corral them into customers for our partners. We’re passionate about getting our clients the most bang for their marketing buck by targeting, capturing and converting the hottest prospects. Finding out what motivates prospects is what motivates us. We consider ourselves members of each client’s team, responsible for achieving or exceeding sales objectives.
Daryl Johnson, CEO
Daryl Johnson grew up on a cattle ranch about 40 miles north of Fort Worth, Texas. He graduated from the University of North Texas with a degree in Strategy & Entrepreneurship, and started his career at MCI, then a major telecommunications company, as a member of its web development team. He has also worked as Senior Engineer and Manager at Arthur Anderson Business Consulting’s advanced technology integration practice, and at global business technology risk consulting firm Protiviti. Daryl caught the marketing bug during his six years sourcing global products as Vice President of Operations and IT at RMS, a large incentive marketing company. He founded Frontier Marketing in 2009 and has been helping companies and healthcare professionals improve their sales ever since. Daryl loves the outdoors and goes fishing or hunting whenever he gets the chance. He is active in his local church and lives in Flower Mound with his wife and four children.
Charlie Chance, Director of Paid Search
Charlie manages the Paid Search team at Frontier. He has over 19 years of experience including serving as Director of Online/Digital Media with Cox Media Group Digital where he led a 40-person advertising sales staff. Charlie holds a Bachelor of Arts degree in Economics from the University of North Carolina at Chapel Hill. He is Google AdWords certified in search, display, mobile, and YouTube video advertising. He’s also an avid downhill skier and enjoys spending time with friends and family.
Melinda Ladavich, Director of Content
Melinda graduated from Muhlenberg College with Bachelor’s degrees in English and Spanish and has been working with Frontier Marketing since 2013 — first as a content creator, then an editor, and finally Director of Content for the last several years. She is originally from just outside Philadelphia, and after a few years of traveling the country, living in various cities, she finds herself back where she started. Melinda loves television that tells a good story, books that pull her in, delicious food, and exploration. She spends her free time with friends and family or at home with her husband and their dog, Felix.
Shina Hall, Account Manager
Shina is the liaison between Frontier Marketing and our wonderful clients. She helps determine short-term and long-term needs while working with the team to ensure they are delivered. As a digital marketing professional, Shina believes that a relevant and memorable user experience is the key to an effective marketing strategy. Previously, Shina worked as a Multimedia Account Manager for a media outlet in Denver, Colorado. She graduated from the University of Colorado with a Bachelor of Arts in Marketing.
Outside of work, Shina loves cooking, watching crime documentaries, and gymnastics. In her free time, she enjoys bike rides and watching football with her daughter.