When you hear the term “local SEO,” you may envision a little Mom-and-Pop shop around the corner, tinkering with an amateurish SEO strategy. You may feel you’re too big, and your reach too broad, to waste your time implementing a local SEO strategy. Neglecting to implement one is to miss out on a prime opportunity. […]

Back in the old days—before the dawn of the Internet age—customers had to flip tediously through the clunky phone book to find services from a local business. Today, the process of local search is much more streamlined and targeted. You simply type a service and location in a search engine, and up pop the details […]

Search engine optimization, or SEO, is all about ensuring that you are doing everything possible to put your business directly in front of potential clients. The reason is very simple: When people search Google, Yelp, or another search engine looking for a resource or an answer, they tend to select a result that is highly […]

A well-run business with great products and a motivated staff is, of course, very important for success. However, there is little chance of the business becoming successful if customers can’t readily find it. Business listings are incredibly important to the profitability of any commercial venture, and need to be completed fully and accurately if they are […]

When someone searches for a business or service on Google, there are three distinct places that populate the front page. At the very top and along the right side are the paid advertisements. Completing the bulk of the page are the natural listings, brought up according to their relevance and popularity. The last, directly below […]

Over the past few years search engines have changed the way their results are displayed. Search for a business on Google, and you