For most business owners, responding to negative reviews left online by irate customers is simply a matter of replying directly to the reviews themselves. For medical practitioners, this process is complicated by the Health Insurance Portability and Accountability Act (HIPAA). HIPAA requires medical professionals to go through a lengthier medical reputation management process to manage […]
Your Credibility Is Everything Online: Manage It, or Feel the Consequences!
Gone are the days of simple advertising and word-of-mouth recommendations driving a company’s business. In today’s digital world, online credibility is everything. And if a business isn’t proactive about cultivating and repairing its online presence, it can quickly spiral out of control. First and foremost, no stellar online reputation process can fix a less-than-stellar product. […]
Why Good Online Reviews Are Important (and How to Get Them!)
The days when companies attracted new business strictly through advertisements and word-of-mouth recommendations are long gone. We live in an age when people research everything online. In fact, a recent article in the Harvard Business Review predicted that the importance of online reviews will continue to grow. It’s essential that you know what is being […]
