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Mistakes to Avoid in Your Video Marketing

Video marketing is one of the best ways you can intrigue your audience. There are some mistakes you should avoid in video marketing, however, to ensure your videos are effective. You want to ensure you have good video quality, your volume is at normal levels, and that the video is compatible for small screens. Focus

5 Marketing Technology Challenges Every Business Must Solve

Businesses face new challenges every day, and technology is largely to blame. Marketing automation, content management systems, customer relationship management, and email marketing have all found a way to bring technology into business. There are five technology-driven challenges marketers must overcome. The rate of change is growing, and high-performing companies are finding no choice but

5 Keys to Growing Your Audience

Every marketer wants a huge, captive audience, so how do you achieve this? When you don’t start with the audience you already have, how do you expect to grow it? You should begin by engaging with your current audience more. If you can meet their needs, you can begin to grow your audience to meet

9 #Copywriting Mistakes That Might Kill Your Sales

How your products or services are showcased is one of the most important things to consider when creating your site. There are nine copywriting mistakes you should avoid. To get started, the role of your copy is to make people take action and not just to make your site and product look good. Next, don’t

The 5 Things Successful PPC Managers Do in the Morning

In the PPC industry there are some great managers who have a daily routine that sets the stage for their day. Now you can discover how planning sets the stage for a more organized day. If you don’t allow texts, emails, chats, and other annoying notifications to eat up your morning, you can plan out

Are Your Copywriters Good Storytellers?

How good are your copywriters at telling stories? Storytelling is important in writing great campaigns. Get some insight into writing memorable stories and how some of the best campaigns come from personal experiences. Good copywriters aren’t born; they’re made through years of experience. Some of the most creative copywriters use their experiences and encounters with

Email Etiquette: Do Consumers Like Humor and Informality?

Proper email etiquette is very important in email marketing. Depending on your audience, it may be socially acceptable to include humor and informality, such as the occasional use of “LOL.” Depending on your content, you may wish to include informal tones. Are you reaching out to a younger crowd? If so, it’s okay to be

How to Tell a Compelling Story with Your About Page

One of the hardest things you will take on as an entrepreneur is website content. Your visitors wonder if you are legitimate and if you know what you are doing. There is great pressure to have a great page that conveys all those things to your visitors. Find out how you can create an awesome

Content vs. Advertising: Is There Really a Debate?

Are content marketing and advertising the same thing? If you pay for content, is it really an ad in disguise? This is a debatable subject. The main premise of media and content developed as a marketing strategy is to engage, attract, and encourage people to take action. Customers need content that can solve their issues,

7 Tips to Creating a Memorable Slogan

When you think of memorable slogans, what comes to mind? “Just Do It?” “I’m Lovin’ It?” Or are you old-school and remember “Where’s the Beef?” What is the one thing these slogans have in common? They are short and simple. It only takes a second to say these slogans, yet they stick with people for

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