You’ve got people visiting your website and reading your blog content. They’re actively seeking out your product or service and are interested in learning more. How do you get them to stay—and even buy your product or engage with your service? It’s time to encourage them to take the next step. You want them to […]
4 Tips to Entice Your Visitor to Click That All-Important Call-to-Action Button
You’ve got your potential customer to read your blog post, visit your website, and maybe even click to open your email. Your marketing job is done, right? Not so fast. Now comes the hard part—the crucial time to tip the scales in the conversion process. You want your potential customer to take a specific action. […]
Does Pay Per Click Advertising Really Work?
What is pay per click advertising? Pay per click (PPC) advertising refers to advertising where you, the business or promoter, are paying per the visitor’s action (normally, a click) to place ads either in search engines or on major websites across the Internet. If you Google something, you’ll notice a few ads at the very […]
5 Questions to Ask A Marketing Company Before Making the Deal
So you’ve found a marketing company that will work with you, and their price seems reasonable and you’re itching to get yourself noticed. Understandably, you’re eager to accept. However, don’t sign that contract just yet! The firm you found may be a dud and could be building you a bridge to nowhere, but here are […]