So you’ve found a marketing company that will work with you, and their price seems reasonable and you’re itching to get yourself noticed. Understandably, you’re eager to accept. However, don’t sign that contract just yet! The firm you found may be a dud and could be building you a bridge to nowhere, but here are a few questions you can ask to avoid having a regrettable experience.
Who are your previous clients?
Hiring an experienced firm is always ideal and companies know that. Even the most inexperienced firms boast about having many satisfied clients, but that’s why they need to back up their claims. Ask for specifics, do a little digging, and talk to their previous clients. You can take this time to see how their experiences were, and ask how long their relationship lasted. You don’t want a firm that’s just a one-and-done company.
How long until I see results?
If the company spins you a story about how you’ll see your business booming in just a few days, you may want to pass. While you’ll be able to see some growth in a few days or weeks, it takes at least three months for your business to take off.
What tools do you use?
You need to make sure that the company is using ideal programs to market and keep track of results. Ask for specifics and see what they track and how that works. Confirm how much experience they have, and make sure that you can access the program as well.
Who do you use to do your work?
Marketing companies may use in-house professionals. But sometimes they’ll hire freelancers or their interns to manage their client’s needs. This boils down to personal preference, and you may want either committed professionals, versatile freelancers, or ambitions interns to do your marketing. That’s entirely your choice, so make sure you have the right options working for you.
How do you adapt to new changes?
The world of marketing in the 21st century constantly changes. Because of this, you want a firm that adapts to the changing world and even thinks of new ideas to prepare for upcoming shifts in the industry. Your potential marketing firm should be able to answer these questions. If they dance around the subject, become aggressive, or ignore your questions altogether, you should decline their offer and fish for another firm. You need to find the best firms with the most advanced techniques. After all, your business deserves only the best marketers.