An old adage in business – and one that’s quite accurate – is that it’s cheaper to keep an existing customer than to acquire a new one and it’s even better to keep your existing customers while attracting new ones. Maintaining a customer database using a spreadsheet program like Microsoft Excel or Open Office Calc […]
A well-run business with great products and a motivated staff is, of course, very important for success. However, there is little chance of the business becoming successful if customers can’t readily find it. Business listings are incredibly important to the profitability of any commercial venture, and need to be completed fully and accurately if they are […]
One of the most effective ways you can set your start-up or small business up for success is by creating a strong, realistic marketing plan that incorporates the mission and vision of your business. A marketing plan can help you understand how to reach your potential customers, and it can also help you to gauge […]
Anyone selling products through a website is thinking about Search Engine Optimization, and how to be Google’s top ranked search result. This has given way to SEO experts offering bad advice to customers: focusing on tips and shortcuts with manufactured content, for example; rather than creating real communication with consumers. Besides the fact that fabricating […]
Video marketing will give your business a marketing boost by grabbing the viewer’s attention and setting you apart from the competition. You are more likely to sell your product or service to someone who has already had a chance to “meet” you via video when they walk through your real or virtual door. Good video […]
When someone searches for a business or service on Google, there are three distinct places that populate the front page. At the very top and along the right side are the paid advertisements. Completing the bulk of the page are the natural listings, brought up according to their relevance and popularity. The last, directly below […]
As smartphone use continues to rise, correlating marketing trends are changing the ways that businesses interact with consumers. One such trend is the 2d barcode or QR Code. 2d barcode marketing is still in the early stages of development and adoption and we’re seeing the first applications of this new technology in the market. Here […]
Want to save time and money on marketing? When we embark on any marketing initiative, it’s important to understand the message. How do you do this? Read on…..