Local Search Marketing
Dominate your local market and be the “go to” business in your niche with customers fumbling over themselves to buy your stuff!
How would you like to become the market leader in your local specialty, recognized by customers as the top dog in your niche, while your competitors scratch their heads trying to figure out how you’re taking all of their business?
What is Local Search Marketing?
Local Search is a subset of Search Engine Optimization that targets local search results. According to Google, 89% of consumers are looking for products online and at least 20% of all searches on Google are related to location. More and more people are turning to the Internet to find local product and service providers from doctors and dentists to specialty shops to places to eat. The purpose of local search marketing is to get your business found by local customers searching for your products or services.
How is Local Search Different than SEO?
Local Search is a specific type of SEO that focuses on optimizing local listings to get in front of your target market while broad SEO focuses on optimizing your website to be found by your target market. There are many similarities between ordinary SEO and local search marketing, but local search requires specific techniques and methods unique to local markets.
Leverage the Power of Local Search
If you’re like most local business owners, your top priority is finding new customers. You realize that without new customers, your business will wither and die like a plant without water. Unfortunately, you as a business owner have to compete with huge multinational companies with multi-billion dollar advertising budgets, whole marketing departments and professional PR firms at their disposal. Lucky for you, most people want to do business with people that they know, like and trust and can relate to. As a local business owner, your greatest advantage is that you are part of your local market – you are one of them! You can leverage this advantage and benefit from the increasing number of people searching the Internet to shop for products and services by positioning yourself well in the local search results.
The Internet Levels the Playing Field
Let me let you in on a little secret known to some of the most successful marketers in the world. The Internet is one of the most powerful marketing channels to ever exist. Google and the other search engines have replaced the yellow pages, the newspaper, and most other means that people use to research what to buy and who to buy it from. Most people will search the Internet for product and service providers even if they get a referral from a friend or family member, and will typically want to look them up online before they call and talk with them. Showing up for the right search phrases in the search engines lends authority and credibility to your business that allows you to grow your business – fast!
Leave your Competitors in the Dust!
With so many people using the Internet to find product and service providers, the amount of business that goes to the companies that show up at the top of the search engines allows them to dominate their markets. If you have one of the top spots in the search engine results, you may get 2 to 3 times more business than your closest competitor. If you have a competitor that is beating you out for business on a regular basis, imagine being able to establish yourself as the market leader and take their clients right out from under their nose. You can be the top dog in your niche and have bragging rights with all of your competitors while they wonder in amazement how you’re growing your business.
Have Local SEO Handled by a Professional and Get Results
You don’t need to become a techie, marketing guru, learn code to build your own website or figure out how to do search engine optimization. We’ve already mastered those things. With our local search packages you can stay focused on serving your existing and new customers and leave the rest to us.
The folks at Frontier Marketing have extensive backgrounds operating small and mid-sized businesses, so we understand the challenges you face and what you go through day to day. Our local search offerings are especially designed to meet your needs as a small business owner.
Contact us now to learn how we can help you zoom to the top of your market with local search marketing!