There is no such thing as too much quality content. People today have an insatiable appetite for more—coming at them in different forms. However, there are only so many hours in the day, and content creation takes time. Re-purposing your blog posts is a proven way to generate more content, boost your search engine optimization (SEO), and save a little time. You’ve already invested a lot of effort into research for your blog posts, so why not get some extra mileage from them by reworking your content for different platforms, to reach a larger audience?
Your blog posts focus on words. However, an infographic combines data with design and can present the same information visually. Seeing as the human brain processes visuals 60,000 times faster than text, and 65% of the population are visual learners, infographics are a valuable way to repurpose your blog content. While an infographic may not be as in-depth as a blog post, it is usually memorable and engaging. An infographic breaks down complicated information, making it easier to understand. You may not have an in-house designer at your disposal, but don’t let that stop you. Nowadays, you can design beautiful infographics online—often for free. Sites like Canva, Piktochart, and Easelly make it easy to transform your words into eye-catching infographics. Some options even offer drag-and-drop features, so you don’t need much technical know-how. If you’re looking for a little infographic eye-candy, check out Creative Bloq’s round-up of 90 of the best.
A lot of people don’t have time to sit down and read a lengthy blog post. They’d much rather listen to someone talking about their topic of interest. Podcasts are appealing because someone can listen to them while doing other tasks, such as jogging or cleaning the house. Starting a podcast takes some commitment, but it is a powerful way to get your message out into the world. And make no mistake: People are listening to podcasts. According to Apple, there have been over a billion subscriptions of podcasts through iTunes. Several services can help you produce a polished podcast. You can also do it yourself. Audacity is free, open-source, recording and editing software. You’ll also need to invest in a decent microphone to achieve a professional sound. Even if you feel your voice is a little ragged, or you don’t think you have an on-air presence, podcasts are an option. Hire professional voice talent to read your blog posts for you. You can score one for an affordable price on Fiverr.
Often with blog posts, it’s the research that is so time-consuming. In doing this research, you may have unearthed a lot of statistics or great quotes. A slide deck presentation can showcase these nuggets of information really effectively. And you don’t have to give a speech to utilize a slide deck; a well-thought out slideshow can stand on its own. Here are a few tips for making effective slide deck presentations:
- Use only one image per slide.
- Use large text and images.
- Put one key point from your blog post on each slide.
If you have a lot of material, an eBook is a good option. Expand a blog post, or combine a series of blog posts into a longer format. When choosing an eBook, people expect a polished and comprehensive product, so you’ll need to do supplemental research and add more photos or other visuals. Once you’ve gathered all of your material, repackage it with an attractive cover and a pleasing design. There are several free eBook creators online, such as Papyrus and MobiPocket, so it’s fairly easy to do it yourself. An eBook needs to be of value to your audience. You can choose to give it away to grow your subscriber list or even sell it.
A webinar (essentially an online seminar) is an effective way to both present your content and engage your audience. A webinar gives your potential customers access to you and your company, which can help foster ongoing relationships. You’ll need to do some additional research on your topic, but a blog post is a good jumping-off point for a webinar. Sites such as GoToWebinar offer powerful tools to help you set up and get your webinar running with ease. You’ve already done the hard part of gathering all of your information. Re-purposing your blog content will save you time and allow you to reach whole new audiences. Some people prefer to get their information through text, while others really value visual methods or spoken words. By adding value to your original content and using different platforms for your message, you’re sure to grow your audience.